About Sidi Merzouk
Hello, I'm Sidi Merzouk
A passionate Sr. Cloud Solution Architect at Microsoft with a unique blend of technical expertise and business acumen. Based in NY, I specialize in crafting cloud solutions that not only solve complex technical challenges but also drive significant business value.
Current Role
Sr. Cloud Solution Architect / Developer Advocate at Microsoft
February 2022 – Present
I work directly with executives and customers to create unified visions and roadmaps that generate substantial value. My work has resulted in:
- 47% Azure consumption growth year-over-year (~$2M) and brought in an extra $25K/month by migrating workloads to Azure App Services
- $900M Azure deal over 5 years with 200% support increase through strategic partnerships
- 50% increase in Azure App Services usage by modernizing consulting development platform with GitHub and Azure OpenAI integration
- Doubled Azure Cognitive Services usage through Copilot Studio with Azure OpenAI implementation
- 13% increase in PowerBI adoption by preventing Fortune 500 client churn through targeted interventions
- Enhanced modern app platforms by onboarding customers to GitHub Copilot, Azure Kubernetes Service, and GitHub Advanced Security
- Lightning-fast React.js code review for NBA ensuring smooth launch, and helped LA Lakers upgrade their fan app
- Strategic platform migrations replacing GitLab with GitHub and Axway with Azure API Management at key accounts
Beyond technical achievements, I launched a new AI solution generating $10K+ additional Azure revenue, spearheaded the "Innovation Club" initiative to foster knowledge sharing and team camaraderie, developed comprehensive ReactJS training materials for fellow architects, and successfully helped a colleague secure placement on a major Azure Firewall project.
Professional Journey
Program Manager - GitHub
March 2020 – February 2022
Roadmap Leadership: Aligned over 450 features with leadership across 8 teams, streamlining development processes and improving cross-functional collaboration.
Customer-Centric Innovation: Leveraged user research and feedback to drive product improvements, built comprehensive dashboards to track performance metrics, and enhanced customer satisfaction through data-driven decisions.
Platform Development: Successfully relaunched GitHub.blog with enhanced features and added innovative capabilities to the GitHub Changelog, improving developer communication and engagement.
Automation & Efficiency: Collaborated with engineering teams to automate repetitive tasks using GitHub Actions, managed complex product launches, and coordinated seamlessly with Azure DevOps teams for platform alignment.
Transparency Initiative: Launched the public GitHub roadmap, revolutionizing customer communication and providing unprecedented visibility into product development.
Developer & Cloud Consultant - Microsoft
November 2018 – March 2020
Enterprise Advisory: Consulted Fortune 500 companies including UPS, Walmart, and AIG on agile transformation and strategic cloud migration to Azure, ensuring minimal downtime and maximum business continuity.
Solution Architecture: Built sophisticated API evaluation tools for Allscripts using React, Azure Functions, and Cosmos DB, demonstrating expertise in full-stack cloud solutions.
Migration Expertise: Guided enterprise clients through successful cloud migrations, implementing best practices and ensuring seamless transitions from legacy systems to modern cloud infrastructure.
Technical Education: Led comprehensive workshops on open-source technologies (Node.js, React, Vue.js) and cloud platforms, upskilling client development teams and enhancing organizational capabilities.
Technical Co-Founder - GEBNI Inc
July 2016 – August 2018
Cloud Architecture: Designed and automated AWS deployments using Serverless Framework, significantly accelerating release cycles and improving deployment reliability.
Full-Stack Development: Co-developed the GEBNI mobile app using React Native and engineered the robust Node.js backend, supporting thousands of users and restaurant partners.
Payment Integration: Implemented Braintree payment processing supporting Venmo, Apple Pay, and Google Pay, and developed Firebase Cloud Functions for seamless Twilio integration enabling restaurant communications.
Performance Optimization: Migrated to AWS ElastiCache (Redis) for lightning-fast menu load times, implemented Fabric and Sentry for comprehensive monitoring and error tracking.
DevOps Excellence: Established CircleCI for continuous integration and deployment pipelines, and developed Slack bot integrations for automated task management and team productivity.
Technical Expertise
Cloud & Azure
Development
Tools & Platforms
Education & Certifications
Microsoft Azure Certifications
AZ-203: Developing Solutions for Microsoft Azure
AZ-201: Microsoft Azure Developer Advanced Solutions
Dev Bootcamp, NYC
August 2016 - December 2016
Software Development Program with focus on JavaScript & Ruby on Rails
École des Hautes Études Commerciales
September 2008 - June 2012
Bachelor's Degree in Business Management, Algiers, Algeria
My Philosophy
I believe in the power of combining technical excellence with business strategy. Whether it's architecting cloud solutions, leading cross-functional teams, or mentoring others, I approach every challenge with the mindset that technology should serve people and drive meaningful impact.
The intersection of code and business strategy fascinates me—much like poetry, great code tells a story, solves real problems, and creates lasting value. This philosophy drives my work at Microsoft and my passion for sharing knowledge through my YouTube channel and blog.
Let's Connect
I'm always interested in discussing cloud architecture, development best practices, or exploring new collaboration opportunities. Feel free to reach out!
Email: Get in touch!
Location: NY